Marketplace Glossary
A
API Integration
API integration is the connection of two or more digital systems so they can share data or trigger actions automatically.
MarketingAffiliate Marketing
Affiliate marketing is a performance-based marketing model where partners promote an offer and earn a commission when their referrals produce a defined result.
MarketingAnalytics
Analytics is the measurement of how people find, use, and respond to digital pages, campaigns, and journeys.
OperationsAutomation
Automation is the use of systems, rules, or software to complete repeatable tasks with less manual effort.
B
Booking System
A booking system is a tool or workflow that lets customers reserve appointments, sessions, or service slots online.
BrandBrand Identity
Brand identity is the visual and verbal system a business uses to present itself consistently.
Project BasicsBrief
A brief is the summary a buyer gives to explain what they need, why they need it, and what a provider should understand before proposing work.
C
CRM
CRM stands for customer relationship management and usually refers to the system a business uses to track leads, clients, conversations, and opportunities.
PaymentsChargeback
A chargeback happens when a cardholder asks their bank to reverse a payment because the transaction is disputed.
Web PresenceContent Management System
A content management system, or CMS, helps teams create and update website content without editing raw code every time.
MarketingContent Marketing
Content marketing is the planned creation of useful material that helps attract, educate, and convert the right audience over time.
MarketingConversion Rate
Conversion rate is the percentage of visitors who complete a meaningful action on a page or service journey.
MarketingCopywriting
Copywriting is the writing used to explain an offer clearly and encourage the right reader to take action.
PerformanceCore Web Vitals
Core Web Vitals are Google’s user-focused measurements for loading speed, visual stability, and interaction responsiveness on a page.
D
Deliverable
A deliverable is the specific output, asset, or completed piece of work the provider agrees to supply.
CommerceDigital Product
A digital product is something sold online and delivered in digital form rather than as a physical item.
Project BasicsDiscovery Call
A discovery call is an early conversation used to understand the buyer's needs, assess fit, and clarify whether a project should move forward.
Web PresenceDomain Name
A domain name is the public web address people use to find your website.
E
Ecommerce
Ecommerce means buying and selling products or services online through a digital journey.
MarketingEmail Marketing
Email marketing is the use of email campaigns and sequences to build relationships, drive sales, and keep an audience engaged over time.
Project BasicsEscrow
Escrow is a payment arrangement where funds are held by a neutral system until agreed conditions or milestones are met.
G
L
M
O
P
R
S
SEO
SEO, or search engine optimisation, is the work involved in helping useful pages become easier to discover through search.
SecuritySSL Certificate
An SSL certificate helps secure a website connection so data is sent over HTTPS rather than an insecure connection.
OperationsScope Creep
Scope creep is the gradual expansion of a project beyond what was originally agreed, usually without a matching update to timing, price, or responsibility.
Project BasicsScope of Work
A scope of work is the practical definition of what will be delivered, what is included, and what boundaries apply to the work.
MarketingSearch Engine Indexing
Search engine indexing is the process by which a search engine stores and understands a page so it can appear in search results.
CommerceService Listing
A service listing is the page or card that explains a service offer inside a marketplace.
MarketingSocial Media Management
Social media management is the planning, publishing, monitoring, and improvement of a business's social media presence.
MarketingSocial Proof
Social proof is the evidence that other people trust, use, recommend, or value a service, product, or business.
PaymentsStripe
Stripe is a payment platform used by many websites and apps to collect online payments and manage billing workflows.
U
V
Value Proposition
A value proposition is the clearest short explanation of why a buyer should choose a service, product, or business instead of an alternative.
OperationsVirtual Assistant
A virtual assistant is a remote support professional who helps with administrative, operational, or communication tasks.