Marketplace Glossary
A
Affiliate Marketing
Affiliate marketing is a performance-based marketing model where partners promote an offer and earn a commission when their referrals produce a defined result.
MarketingAnalytics
Analytics is the measurement of how people find, use, and respond to digital pages, campaigns, and journeys.
C
Content Marketing
Content marketing is the planned creation of useful material that helps attract, educate, and convert the right audience over time.
MarketingConversion Rate
Conversion rate is the percentage of visitors who complete a meaningful action on a page or service journey.
MarketingCopywriting
Copywriting is the writing used to explain an offer clearly and encourage the right reader to take action.
E
L
P
S
SEO
SEO, or search engine optimisation, is the work involved in helping useful pages become easier to discover through search.
MarketingSearch Engine Indexing
Search engine indexing is the process by which a search engine stores and understands a page so it can appear in search results.
MarketingSocial Media Management
Social media management is the planning, publishing, monitoring, and improvement of a business's social media presence.
MarketingSocial Proof
Social proof is the evidence that other people trust, use, recommend, or value a service, product, or business.