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Glossary

Marketplace Glossary

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A B C D E G L M O P R S U V W

A

Marketing

Affiliate Marketing

Affiliate marketing is a performance-based marketing model where partners promote an offer and earn a commission when their referrals produce a defined result.

Marketing

Analytics

Analytics is the measurement of how people find, use, and respond to digital pages, campaigns, and journeys.

C

Marketing

Content Marketing

Content marketing is the planned creation of useful material that helps attract, educate, and convert the right audience over time.

Marketing

Conversion Rate

Conversion rate is the percentage of visitors who complete a meaningful action on a page or service journey.

Marketing

Copywriting

Copywriting is the writing used to explain an offer clearly and encourage the right reader to take action.

E

Marketing

Email Marketing

Email marketing is the use of email campaigns and sequences to build relationships, drive sales, and keep an audience engaged over time.

L

Marketing

Landing Page

A landing page is a focused page designed to support one clear action or offer.

P

Marketing

PPC

PPC, or pay-per-click advertising, is a model where a business pays when someone clicks a digital advert.

S

Marketing

SEO

SEO, or search engine optimisation, is the work involved in helping useful pages become easier to discover through search.

Marketing

Search Engine Indexing

Search engine indexing is the process by which a search engine stores and understands a page so it can appear in search results.

Marketing

Social Media Management

Social media management is the planning, publishing, monitoring, and improvement of a business's social media presence.

Marketing

Social Proof

Social proof is the evidence that other people trust, use, recommend, or value a service, product, or business.